Appointing From Within The Anfield Walls
Last week, we were again given evidence that the old
Liverpool Way is back. John Henry and
Tom Werner, after spending six months searching the globe, decided that the man
they wanted for the Chief Executive post was already at Liverpool Football
Club. This man was Ian Ayre who had for
all intents and purposes already taken on the role. He was the man on this side of the Atlantic
that John and Tom appointed on a temporary basis to oversee anything that if in
the country they would have dealt with.
One of his earliest duties was to introduce the new
temporary manager, Kenny Dalglish to the press and the public and hopefully
changing that contract from temporary to permanent will be the first major duty
in his tenure as Chief Executive
Ian is Liverpool born and bred so has supported the club
from a very early age and I am sure like most of us that belong to the older
generation can remember how the club was under the stewardship of T V Williams
and Peter Robinson, who both led a very tight ship. There was none of the commercialism that
surrounds the club today and they were there simply to sign the cheques for
players and pay the bills.
Today the role of Chief Executive/Managing Director is
totally different. In fact in the words
of Ian himself, it will for the moment encompass both his former and his new
role. As you all know, Ian joined the
club four years ago after being recruited by Tom Hicks and George Gillett, who
for once got something right, when they said that the commercial side of the club
needed to expand into a worldwide venture.
The club of course did well in its shirt, scarf and souvenir
sales, but the product range needed to be expanded here and introduced to the
hordes of Liverpool Supporters abroad.
Ian, who had spent several years working in the Far East, was seen as
the ideal man for this and he began his task with a great deal of
enthusiasm.
It worked of course and even though the club was going
through a hellish period, Ian pulled off a master stroke by bringing Standard
Chartered on board as our main sponsor.
There have been many deals since, including one with Jack Wolfeskin and
I am sure many more will surface in the future. He was also instrumental in the
setting up of LFC TV which is still evolving and I am sure one day we will see
the finished project.
In his own words, this how he see his new role.
"The best way to look at it is kind of pulling all the
different constituent parts of the club together and making sure they operate
as one. That's something that has
perhaps been an issue in the past few years particularly, so it's great to have
the opportunity to create that unity between the different parts of the
club. It's a big challenge and a big responsibility,
but one I think we can do well".
He will also continue to play a very big part in the
commercial side of the club, although he sees his old role being redefined
before a new recruit is brought in to become part of Liverpool Football Club.
On the Chief Executive/Managing Director side, he will also as I have said
taken on the tasks that John and Tom will normally have done, if in residence
over here. These will of course no
longer involve the buying and selling of players as a Director of Football has
been put into place to hopefully ensure that this side of the business is run
smoothly.
Ian was asked if during his childhood, he ever had the dream
of managing the club he worshipped. Below is his answer.
"No, it still hasn't sunk in really. I spoke to my dad and my mum, who both still
live in Liverpool, and my kids and it feels like they're more excited than me
but I think that's just because it hasn't really sunk in. But as I said, for my family and for myself,
it's such a proud moment and I think what is great, and I said this to John
when we spoke, the great thing is for them is that there is a massive insurance
policy there because I wouldn't just be letting them down if I didn't do the
best I could do in this job, but I'd be letting my family and friends down and
they're more important than anything in life.
It's a great challenge but I'm very honoured to have it."
He was also instrumental in helping to get rid of Tom Hicks
and George Gillett, which ensured that today we have new owners and a
Liverpudlian back in charge of the club, which is how it should be.


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